Privacy Policy
Your privacy is important to us. Learn how we collect, use, and protect your personal information.
Last Updated: June 16, 2025
At Rancho Markets, we are committed to protecting your privacy and personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, use our mobile application, shop in our stores, or use any of our services.
Please read this privacy policy carefully. If you do not agree with the terms of this privacy policy, please do not access our website or use our services. By using our services, you consent to the data practices described in this policy.
1Information We Collect
Personal Information You Provide
We collect information you voluntarily provide when you:
- Create an online account or loyalty program account
- Make purchases in-store or online
- Sign up for our newsletter or promotional emails
- Participate in surveys, contests, or promotions
- Contact our customer service
- Apply for employment
- Use our pharmacy services
This may include your name, email address, phone number, billing and shipping addresses, payment information, date of birth, and prescription information (for pharmacy services).
Automatically Collected Information
When you visit our website or use our services, we automatically collect:
- Device information (IP address, browser type, operating system)
- Usage data (pages visited, time spent, clickstream data)
- Location information (with your permission)
- Cookies and similar tracking technologies
- Shopping behavior and preferences
In-Store Information
When you shop in our physical stores, we may collect:
- Purchase history and transaction data
- Loyalty program activity
- Security camera footage (for safety and loss prevention)
- WiFi usage data (when you connect to our guest network)
2How We Use Your Information
Service Delivery
- Process and fulfill your orders
- Manage your account and loyalty program
- Provide customer service and support
- Send order confirmations and updates
Communication
- Send promotional offers and newsletters
- Notify you about sales and special events
- Respond to your inquiries
- Send important service announcements
Improvement
- Analyze shopping patterns and preferences
- Improve our products and services
- Personalize your shopping experience
- Develop new features and offerings
Security & Legal
- Prevent fraud and unauthorized access
- Ensure store and customer safety
- Comply with legal obligations
- Enforce our terms and policies
3Cookies and Tracking Technologies
We use cookies, web beacons, and similar technologies to enhance your browsing experience, analyze site traffic, and understand your preferences. These technologies help us:
- Remember your preferences and settings
- Keep you logged in to your account
- Provide personalized content and recommendations
- Analyze how our website is used
- Measure the effectiveness of our marketing campaigns
You can control cookie settings through your browser preferences. However, disabling cookies may limit some functionality of our website.
4How We Share Your Information
Service Providers
Payment processors, delivery services, marketing platforms, and other vendors who help us operate our business.
Legal Requirements
When required by law, court order, or to protect our rights and the safety of our customers and employees.
Business Transfers
In the event of a merger, acquisition, or sale of business assets, your information may be transferred to the new owner.
We do not sell your personal information to third parties for their marketing purposes without your explicit consent.
5Your Privacy Rights
Access Your Data
Request a copy of the personal information we have about you
Correct Information
Update or correct inaccurate personal information
Delete Data
Request deletion of your personal information (subject to legal requirements)
Opt Out
Unsubscribe from marketing communications at any time
Data Portability
Receive your data in a portable format
Withdraw Consent
Withdraw consent for data processing activities
6Data Security
We implement industry-standard security measures to protect your personal information, including:
Encryption
SSL/TLS encryption for data transmission
Access Controls
Limited access to authorized personnel only
Regular Audits
Ongoing security assessments and updates
7Children's Privacy
Our services are not intended for children under 13 years of age. We do not knowingly collect personal information from children under 13. If you are a parent or guardian and believe your child has provided personal information to us, please contact us immediately so we can take appropriate action.
8Contact Us
If you have any questions about this Privacy Policy or wish to exercise your privacy rights, please contact us:
Privacy Officer
Email: privacy@ranchomarkets.com
Phone: (801) 972-8989
Mailing Address
Rancho Markets
Attn: Privacy Officer
131 N 800 W
Salt Lake City, UT 84116
9Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. We will notify you of any material changes by posting the updated policy on our website and, where appropriate, by email. Your continued use of our services after such changes constitutes acceptance of the updated policy.