About Rancho Markets
Your Partner in Freshness and Community
The Rancho Markets Story
A journey of passion and dedication since 2006
Rancho Markets was founded in 2006 by Eli Madrigal with a dream to serve the growing Hispanic community in Utah. Starting as a small venture, Eli's passion for quality and community turned Rancho Markets into a thriving chain of 10 stores.
From humble beginnings as a grocery bagger to becoming a CEO, Eli's journey reflects hard work, dedication, and a commitment to excellence. Her vision was to create not just a grocery store, but a cultural hub where families could find authentic products that reminded them of home.
Today, Rancho Markets continues to grow while maintaining its core values of quality, community, and affordability. We're proud to serve diverse communities across Utah, providing fresh, high-quality products at reasonable prices.
Our Values
The principles that guide everything we do
Quality
We're committed to providing the freshest and highest quality products to our customers.
Community
We support our local community and strive to create a welcoming environment for all customers.
Affordability
We believe in offering fair prices that make quality groceries accessible to everyone.
Diversity
We celebrate the richness of diverse cultures through our products and service.
Our Community Impact
Supporting the communities we serve
At Rancho Markets, we believe in giving back to the communities that have supported us. Through various initiatives, we strive to make a positive impact:
- Supporting local producers and farmers across Utah
- Providing jobs and career growth opportunities within our communities
- Sponsoring local events and cultural celebrations
- Partnering with food banks to reduce waste and help those in need
- Offering educational opportunities and scholarships for community members
We're committed to being more than just a grocery store—we aim to be a trusted partner and positive force in every community we serve.
